Everything is happening online today. Whether you are in to online marketing or into a traditionally structured field, you are going to have an online presence somehow.
Let’s try this; type your name int a google search bar and see what comes up.
I am certain you will have some of your social media accounts on the first page followed by some random stuff. That is if you don’t yet have a personal website.
A personal website and or blog can be helpful to grow your influence in many ways. Here’s five reasons you should have one;
It will help establish a strong personal brand and credibility
It is key to have a personal website to build your brand. Infact it will be the main asset in your brand establishment. It will be the one stop place to find out all about you’re your work, your achievements. With your branded and trust worthy firstname.lastname@example.org, you be able to send mails to clients and establish credibility. You will now have an online portfolio where you can send people and link your social media accounts to. This is an opportunity to create a design for your brand with all the colours you love.
It helps you build your own audience
If you really provide value, post after post and promote as well, your audience will build slowly. its definitely not easy I can assure you. I have been blogging for a while now and it is only recently that I have began seeing an audience being built. It requires hard work and commitment especially at the beginning. The first audience should be your network, which will be more than happy to encourage you. I have experienced this. Many well-known authors and influencers like Tim Ferriss will tell you they wouldn’t be where they are today with their huge audiences hadn’t it been for their personal blogs or sites.
Its your online Portfolio
A personal website or blog can do tons for your career. People are more visual so the more you can show rather then tell, the better. Your site will say a lot more about your determination and skill than a one-page resume would. Your resume will say you have a blog following of 1000 committed readers but with your site you can show them why you have such a great following. It will speak for itself. You get to showcase your achievements. If you blog, it’s an added value, consistent blogging will demonstrate to your visitors and audience that you can produce quality content at regular basis. I learnt about the importance of blogging and producing quality content when I enrolled in the 21-day Marketing Challenge with Jill Celeste, a fantastic marketing expert and entrepreneur. I strongly recommend her.
It will teach you discipline
Maintaining a personal website and blog is challenging. It demands dedication and consistency. It requires some serious effort. When you announce like I do that you will be blogging or sharing content every week, you can’t really go back on your word. Sharing your goals with an accountability partner or joining a community where you can be encouraged by people looking forward to reading from you will ensure you complete it.
It helps you acquire new skills
When you start working on a personal website, you will see what works for you and what doesn’t. I have had to test and tweak my site on several occasions just, so it gets the right professional feel. This also helps enhance your personal brand because you get to test new ways of conveying your brand message. You will learn how to craft the content that speaks volume about you. Not only will you engage more visitors, but you will learn how to be visible on social media and how to promote your site. Recently I began learning how to rank well on google thus am learning the basic aspects of SEO. Acquiring these new skills will do wonders for your career.
And now you are probably thinking to yourself now I know I should have one but how do I create a personal website, or I do have one but am not so sure it’s up to date
No worries, I have the perfect tool for you.
I put together a check list for building your brand online. Online Personal-Branding-Checklist-leila kigha
I encourage you to download and make the most of it
If this resonates with you, please comment, like and share with someone