Building brand awareness is a priority for most emerging businesses. I bet when you need a tissue, you ask for a Lotus, Kleenex? What about when you are ordering a drink, do you ask for a cola, or a Coke?These brands have become so well-known, they’ve replaced the generic terms for similar products in our language.While there’s no quick fix for becoming a household name, there are brand-building strategies to help launch your efforts.
Here are some brand-building advice:
1. Create a stand alone personal website.
I feel that a personal website greatly helps my personal brand. I have focused on building my personal brand via my website.
Blogging on your company website or sharing on your company’s social media profiles can be good for your business. To build a brand around you, youu need to separate your business and personal brand.
A simple website with an ‘About’ page and a blog is all you need to get started. Start to consistently blog and share that content across your personal social media profiles. If it’s available, opt for a first name + last name dot com domain. (mine leilakigha.com)
2.Amplify your blog post across content discovery channels.
This is something I do with a lot of my content. In order to build a strong personal brand that can then be leveraged, you need to build a following. Whether your goal is to build a strong social media following, you need to put valuable information in front of your target audience.
Blogging is great, but only if people are reading and engaging with your content. One of the easiest ways to get out there, even if your website traffic is low, is to amplify your content through a discovery channel, such as Outbrain or Taboola. You only pay when someone clicks-through and you can start with a very small budget.
3.Launch a weekly email newsletter.
I have been sending out a weekly newsletter for some time now. In them on focus on sharing mainly my new blog post and news of up coming events. since it is tied to my personal brand, I’ll progressively grow the scope to involve a wide range of topics. It’s an online marketing strategy strongly recommended by marketers.
Email marketing is still one of the most effective marketing techniques, but building a list derived from your personal brand, rather than company, and sending out a weekly newsletter can be very beneficial.
4. Start vlogging to document your entrepreneurial journey.
Starting a daily vlog is one of the things I’m most excited about. I have a fun project starting soon and I can’t wait to do it. Vlogs have become very popular, as mobile devices allow consumers to consume video content on the go. Entrepreneurs like Gary Vaynerchuk and Casey Neistat are prime examples of how one can grow a massive personal brand simply by vlogging their day-to-day life.
While their results aren’t typical, you can still use the same strategy to build an audience. You will need a unique angle and story, but once you figure that out, the opportunity to attract an audience and raise your personal brand is limitless.”
5. Donate your time and expertise to your local community to open doors.
For the past few years I have been part of neworldaltogether.org pro bono. Over the years, this has resulted in being able to give back to society and also sharpen my skills.
All personal brands have to start somewhere, and your local community is a great place to establish yourself as an expert in your field. By simply donating your time on a pro bono basis or providing your product or service, you will open up several avenues that can lead to an enhanced personal brand.
This can include expert appearances on local radio and TV, interviews in local print and local speaking engagements. When you donate your time, you are viewed as a contributing member of the community, and you will see opportunities present themselves to you.
6. Never stop learning.
I spend time daily reading and learning — absorbing as much information as possible. My industry is constantly changing. If I failed to keep up with the changes it would have a negative impact on my personal brand, as my value would plummet. Constantly learning by reading books, consuming as much information as possible keeps your mind full.
You cannot expect to build a strong personal brand without something of value to give to those that follow you. The more effort you put into learning and information consumption, the more you can give back, which will only help you create a strong personal brand.
7. Network at key industry conferences.
Networking is one of the reasons I will attend conferences. When I decide to attend a conference, that decision is based on the networking opportunities and not necessarily the speakers or sessions.
Connecting with just one key influencer within your industry can lead to massive exposure for your personal brand, so when attending conferences, make sure you have a well-thought-out game plan in place.
8. Invest in professional photography.
I use the same headshot everywhere — from my social media profiles to my bios — and that consistency is key if you are serious about building a strong personal brand. If you want to have your personal brand taken seriously you need to use a professional headshot across all of your social media profiles and online accounts. Spend some money to have professional headshots taken in a studio.
Your personal brand will look much more professional, and when your audience starts to see the same picture on several platforms and in the media, they begin to take notice and take what you have to say more serious. A low-quality headshot can immediately tarnish your personal brand.
Building brand awareness is a conscious choice. You will have to choose to commit to it and pursue it religiously.