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How to Audit Your Personal Brand


To conduct an audit of your personal brand, you need to first understand the core product: YOU! To do this, you need to conduct an inventory of all the assets YOU possess right now. This is the core of personal branding and it is something you will have to do at some point.
There are several aspects you will have to look at starting with assessing yourself;

1 Your Current Strengths 

What you know you’re good at, and what other people think you’re good at (you need their feedback as well).What makes you different? What’s your UVP (unique value proposition)? Don’t say “I’m a hard worker.” or “I have good ideas.” What can you say that others can’t? What is the main problem that you solve? Not the external problem of fixing their internet connection. What is the internal problem you solve? It’s an emotive problem.

2 Your Potential Strengths

Building your personal brand means challenging yourself and growing. When you already have the seed of success in a particular skill area, nurture that seed and grow the talent.

3 Your Faults or Bad Habits

You can call them “weaknesses,” . These are the things that can hold you back and limit the effectiveness of your strengths.

4 Your Interests, Desires, and Passions

You’re more likely to pursue interests, skill sets, and knowledge areas when you have tendencies toward particular topics and activities. What makes you mad as it pertains to your industry or service you provide? What makes your heart hurt as it pertains to your industry or service you provide? Take advantage of these.

5 Your “Personality” –

Whether you think it’s something you’re born with or something you develop (or a little of both), understanding your personality helps you know how you can work with others and work through your other raw materials. When someone interacts with you, what would you want that person to KNOW about you?When someone interacts with you, how would you want that person to FEEL about you? Imagine someone just left a meeting with you. What would you want that person to say to their friends or family about their interaction? Quote them directly.

6 Your Core Values –

These are the guiding principles or fundamental beliefs that often dictate your thoughts, emotions, and behaviors. They help you set a direction for where you’ll take your personal brand. Why do you do what you do, or what keeps you motivated to get up every morning?

In addition to assessing yourself, you should get feedback from others (friends, family, co-workers, etc.) to really understand these building blocks of your personal brand. The importance of feedback cannot be over emphasised. Whoever you choose to get feedback from, ensure it is honest and unfiltered. It is important you get a picture of how you come across.

Next, perform this little exercise:

1 Write down 3 words you’d use to describe yourself?
2 Ask at least 5 other people to anonymously do the same thing. Write down three words they’d use to describe you.
3 Review the other words and look for similarities in those words. How you view yourself may not always be the same as how others view you. Are there any surprises? Consistencies?

Next, perform a SWOT analysis (this example is for a business, but you can apply it to your personal brand as well).
Compile your answers and start to look at the core elements of each one. Highlight key words.

This is the beginning of figuring out who you are as a brand. Is it consistent with where you want to be or how you want to be seen?
You can’t sell what you don’t know, so know yourself prior to building your personal and professional brand.
And enjoy the experience while you’re doing it!

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8 thoughts on “How to Audit Your Personal Brand

  1. Taking stock of my body of work so far, it tells me that I should stick to what I do best, and save the “new experiments” for when I am between projects and deadlines. The new ideas may still pan out, but my readers expect a certain type of product and I can’t let them down.

  2. I’ve seen this advice in pieces, but never in such a comprehensive set about branding! It’s helping me rethink what I need to put up as I’m rebranding my business and niche-ing down my website and services. Thank you for giving me a step by step of the core content!

  3. Writing things down is so helpful. It can give you a better sense of who you are and how to show that to the world in the best and truest light possible. It is then that you can move forward.

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