As a TRAINER, I present personal branding workshops to both small start-ups as well as big companies, coach professionals on how to communicate and network effectively, as well as how work/life balance is imperative to success, and how to achieve it.
Projects can be custom tailored to fit each specific client’s needs and goals. The work may be done in a group/team setting, privately with individuals, or a combination of the two.
NB: All workshops are tailored from the approved frameworks by Susan Hodgkinson, Principal of the Personal Brand Company (Boston Massachusetts)
BUILDING YOUR BREAKTHROUGH LEADERSHIP BRAND WORKSHOP
Leaders have a leadership brand, whether they know it or not.
It’s what determines their effectiveness at meetings, their ability to inspire, the caliber of work they’re assigned and how well they’re compensated. Brand is what keeps individuals in control of their careers. And collectively, leadership brands help to drive the success of a company.
In our Building Your Breakthrough Leadership Brand workshop, attendees analyze their leadership impact – how they “show up” to other people at work—and how they add value to their organization. They take a hard look at where they are as leaders, where they’d like to go and how they will get there.
Prior to the workshop, each participant asks 10-15 supervisors, peers and subordinates to complete an anonymous “market feedback” survey querying things such as:
- The participant’s greatest strengths and biggest challenges
- The participant’s most important contributions to the company’s success
- Where they can envision the participant professionally in five years
The results of the survey (which participants complete as well) serve as a powerful backdrop for the primary activities of the workshop, which include:
Facilitation is done using Susan Hodgkinson’s proprietary framework — the 5 P’s of Leadership Brand® (Persona, Product, Packaging, Promotion and Permission). The framework breaks down the critical ingredients of leadership brand, then helps attendees understand how their brands impact their effectiveness
BUILDING YOUR BREAKTHROUGH PERSONAL BRAND WORKSHOP
It’s a customized version of our leadership brand workshop for those who aspire to be leaders, but first need to build their personal brand.
We offer half-day, full-day and two-day workshops on personal and leadership branding.
We also run a customized version of this workshop for women, who face unique challenges attaining clear, actionable feedback and developing more complex action plans to achieve great results.
Ready to help your employees build their brand? Contact us for more information.